We Modify the Content Based on What Worked

We Modify the Content Based on What Worked

Email Marketing is a Process

Once we've analyzed the reports, we offer suggestions for your next campaign. As any direct mail professional will tell you, the first rule of direct mail marketing is test, test, test. The same is true for email marketing. Successful email marketing comes from learning from past performance and testing new campaigns against those with the best success.

What excites marketers the most about email marketing is that it is so immediately measurable. You would never be able to track, measure and analyze the results of other types of marketing so fast and comprehensively as email marketing! Print ads can't do it, TV ads can't do it, even web sites can't do it. Marketers have been begging for some sort of ROI index on their marketing efforts for years. Email marketing provides just that! A fast, accurate and meaningful way to measure ROI.

In a recent report released by the Winterberry Group, email outperformed both direct mail and telemarketing in generating sales. According to the New York-based consultancy, email generated 17% more sales (per marketing dollar spent) than direct mail. This is remarkable when you consider that the ROI on email marketing is, on average 23 times higher than the ROI for direct mail!

Bottom Line:

  • Email marketing generates 17% more sales (per marketing dollar spent) than direct mail
  • The ROI on email marketing is 23 times higher than the ROI for direct mail.

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